All effective rebranding initiatives, whether they involve a thorough overhaul of your corporate identity or a more limited brand refresh, will enhance how your target market views your company. But how can you tell if you successfully created a brand identity that your potential customers will value more? Although they are two excellent places to start, more than your website traffic and campaign, click-through rate is needed to paint a clear picture. This is due to the fact that almost any rebranding initiative, even a poor one, is likely to result in a temporary increase in traffic because customers will visit to see what has changed. However, if they leave your brand-new website with the same general impression they had when they arrived, your attempt to rebrand your company will have failed. You can hire a marketing and branding agency in Dubai to build a rebranding strategy. Instead, brand perception and what people think and say about the change are the best indicators of real rebranding success. You must therefore examine the outcomes using a variety of channels.
Advantages of Rebranding Your Company
You should anticipate the following four advantages if your company has rebranded.
Better Engagement
One of the most important indicators of rebranding success is engagement. Rebranding successfully will increase website and social media engagement. It will result in more website comments, more social media shares and likes, more use of your company's hashtags, and other outcomes. People are more likely to use your brand for business if they interact with it frequently.
More Fans and Followers on Social Media
Engagement is not just a social media phenomenon. Customers can interact with you offline in addition to visiting your website and posting comments on your blog. However, because social media platforms are crucial for engagement, this benefit is directly related to the first. Many marketing and branding agency in Dubai can help you to gauge your social media responses. Your rebranding initiatives should not only increase the engagement of your current followers but also attract new fans. Your brand becomes more noticeable thanks to all the likes, shares, retweets, and hashtags accompanying your new corporate identity. This enables you to expand your influence and fan base. And once someone follows you, they are likelier to stick with you and recommend your brand to others.
Higher Customer Satisfaction
Customer satisfaction is at the core of your rebranding campaign, even though your logo and website may be its face. In other words, no matter how lovely your new logo is if the rebrand doesn't make your clients happier, it was a failure. It is crucial for a rebranding to go beyond aesthetics for this reason. Rebranding needs to be audience-focused and better position you to meet their needs. However, customer satisfaction levels will demonstrate your success.
Better Reviews
Empathy is a crucial element in a successful rebrand. Customers will respond favorably if you demonstrate that you are aware of their needs and are trying to assist. Better reviews are one way your customers can help. Many businesses today rely heavily on online reviews. According to surveys, nine out of ten customers read online reviews before going to a store. Furthermore, two-thirds of purchasing decisions are influenced by online reviews, regarded as equally reliable as personal recommendations by over 80% of people. By successfully rebranding, you can foster an environment where customers are more likely to give you favorable reviews.
Strong Branding Factors
Customers who are happy leave positive online reviews. An increase in engagement across all channels and an increase in social media followers. These are all characteristics of a powerful brand and, if done correctly, the results of rebranding. You can alter and strengthen your brand identity if your rebranding effort is successful. Doing this lays the groundwork for your company's long-term success and growth. Dynamic Production is one of the best marketing and branding agency in Dubai, get in touch with our experts and start your rebranding process.