Businesses often make a massive blunder of recording their voiceover narration while producing their videos in a bid to save money. A poor voiceover can hamper all the effort to create a high-quality video, from the filming to the editing. It's a common practice to have the sales director narrate the commercial but this could lead to a bland output with little to no inflection if you put a script in front of an unprofessional voiceover artist. In this blog post, we will discuss the importance of hiring a professional voice over services in Dubai.
Statistics
Did you know that social media shares of well-produced video content will exceed 1200% of the content that consists of photos and text? To attain this degree of engagement, your videos must be aesthetically appealing and compelling.
Your brand or image won't benefit from a boring video with mediocre pictures and audio. The only way to guarantee commercial success when using video is to invest in voice over services in Dubai that work with professional voice actors to deliver the scripts pleasantly and accurately.
Most small firms underestimate the cost and believe it might be too expensive to take this route. However, a well-crafted videos backed by ideal voice over can get a good return on your investment. This kind of content offers the best ROI, according to more than 50% of marketing experts. An email marketing campaign's open and click rates will increase by over 20% just by including the word "video" in the subject line. Consider how professional voiceover in videos could increase conversion rates.
Emotion
You can have a strong passion for your business, brand, or service, but how will you depict that emotion through your videos? Professional voice actors are skilled at adding emotion and inflection at the right moments to boost a video's emotional impact. A professional voice over artist spends ages to master the art of voice modulation and their role is crucial when it comes to the audio aspects.
Attention
Keeping the viewers hooked on your video is your content's primary goal. A voiceover expert will establish a constant tone and rhythm and strategically place persuasion and emphasis. Consider how the voice behind the video could draw the viewer's attention away from the intended message if they have an odd accent or mispronounce certain words.
Brand-Building
One simple way to boost your brand's identity is through voiceover services. There is a term for this sort of branding referred to as sonic branding. Think of it as an audio logo for your brand that relates to your audience and demonstrates your views.
For instance, consider the professional voiceover used in home improvement store commercials: it is a rugged, American male voice that positively impacts home improvement professionals. On the other hand, formal British voiceovers are often used in luxury automakers' marketing videos, conveying a sense of luxury and grace to their target audience.
For obvious reasons, Dynamic Productions provides one of the best voice over services in Dubai. We want our videos to produce the best results for our clients. Contact us for more details and our voice over services can help you to attain your goals.