A brand is regarded as the “face” of a business. It’s not just about having intricate logos or catchy slogans; it represents what the company conveys, looks, feels and behaves like a person. With the advent of the digital age, video marketing stands out as a perfect way for businesses to have the freedom to express their brand personality. Indeed, creating an impactful video ad is not a cakewalk, but many corporate video production agencies in Dubai can make your life easier. Nevertheless, your brand is only noticed with well-structured strategies to express your brand personality. Let’s dig deeper and understand the role of corporate videos in building your brand.
#1 – Identifying your brand’s visual identity
First of all, you must go through your brand’s creative strategies. Take a look at your logo and how it integrates with your brand colours. Each colour can depict a different meaning to the human eyes. It can be whether to show warnings or to calm the viewers. Concrete guidelines help in terms of providing navigation for creating video scripts. Common factors include cinematography style, lighting, and colours. Talking about using colours, it improves brand recognition by up to 80%. That means customers can easily recognize and differentiate your brand if you consistently show the primary colors. Although brands may have the same purposes, their corporate videos shouldn’t be the same since each brand has different goals when presenting its products or services.
#2 – Focus on the core values
“89% of customers stay faithful to brands that share their values.” When creating a brand personality, staying true to your core values can be seen through the company's stated visions and missions. A well-produced corporate video that shows your brand’s personality in solving specific customers’ problems can raise brand awareness even further. Whichever social value your brand supports, it will create an emotional bond that you want to introduce to your target customers. Share your ideas with a corporate video production agency in Dubai like Dynamic Production and plan your strategies.
#3 – Establish your brand’s personality through a unique voice & sound
How often have you found yourself drawn into the sounds of a brand that eventually becomes your favourite by listening to a catchy song? It takes only the first few seconds for the audience to decide whether your brand is suitable for them. People generally have a short attention span, it would be best if you drew attention quickly by blending powerful audio and visual elements. Both are the best in depicting the brand personality factor.
#4 – Consistency is essential
It’s undeniable to say how crucial it is for your brand to stay consistent. Companies might fail to distinguish themselves if they create visual content that shows inconsistency and no brand recognition. Once you’ve set your brand’s visual identity, consider how your corporate video should align with your brand’s personality. This helps to deliver a creative message to the viewers.
Ready to level up your brand’s corporate video? Get a quote from Dynamic Production now!
With our years of experience in corporate video production, Dynamic Production provides high-quality corporate video production services that help your brand to tell an appealing story in the most exciting way. If you want to stand out with corporate videos, don’t hesitate to leave us a note and connect with one of our experts immediately.